Marketing Dilemmas

Marketing Dilemmas

Por: Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
110 episodios disponibles

Latest episodes of the podcast Marketing Dilemmas

Mostrando página 5 de 6

ABM 101: How to run successful ABM plays with Laura Lidster, Head of Marketing at Advanced 26/09/2023
Crafting cohesive product messaging with Ashley Faus, Director of Integrated Product Marketing at Atlassian 20/09/2023
How to drive strategic change in a large organisation with Jenna Quigley, Head of Marketing Strategy at Netskope 12/09/2023
Digital marketing: Enterprise vs. Startups with Borys Khodan 05/09/2023
How to use customer interviews and insights to fix broken fantasy funnels with Andrei Faji, Director of Marketing at PandaDoc 29/08/2023
How to use product-led and BOFU content to reach the modern buyer with Si Quan from Ahrefs 22/08/2023
Marrying SEO with the Easy Mode Framework with Obaid Durrani 15/08/2023
How we optimised our pipeline in 2023 08/08/2023
Implementing a new SEO strategy: Money keywords with Gaetano DiNardi 01/08/2023
The evolution of B2B paid marketing with Adi Hagag, Metadata 25/07/2023
Reaching audiences and influencing sales conversations with Co-founders of Storybook Marketing 18/07/2023
Declared intent vs assumed intent with Pete Lorenco, VP of Marketing at HYCU 11/07/2023
Death of the AIDA model with Barry Nyhan, Head of Growth at Workvivo 04/07/2023
Behind the scenes of the CMO diary campaign 27/06/2023
The top mistakes B2B marketers make on paid channels with Diego Oquendo, Performance Marketing Manager at Catalyst Consulting 20/06/2023
Paid experimentation: How marketers can try a new approach with Andrew Harder, Senior Paid Manager at Cisco 13/06/2023
Using content to drive declared intent with Alina Benny, Head of Content and SEO at Aura 06/06/2023
Transforming the B2B Buyer Journey with CMO at PwC, Antonia Wade 30/05/2023
Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle 23/05/2023
The growing importance of brand as a differentiator with Gwen Lafage, VP of Brand and Content at Sinch 16/05/2023
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