Marketing Dilemmas

Marketing Dilemmas

Por: Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
110 episodios disponibles

Latest episodes of the podcast Marketing Dilemmas

Mostrando página 4 de 6

Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing 13/02/2024
Bonus episode: Creating top tier content for eBooks and other long form assets 08/02/2024
Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity 06/02/2024
Bonus episode: eBook and long form content philosophy and mindset 01/02/2024
How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk 30/01/2024
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot 23/01/2024
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems 16/01/2024
Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google 09/01/2024
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics 20/12/2023
The impact of data and AI on marketing and sales into the future with Joshua Giardino 12/12/2023
Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack 05/12/2023
Compelling B2B Messaging Strategies and Growing Wynter with Peep Laja CEO at Wynter 28/11/2023
Lessons in marketing to recruiters with Kieron Mayers, Head of Marketing at Paiger 21/11/2023
How to build successful demand generation campaigns with Kristina Papilion, Global Campaigns Marketing Manager at Calm Business 14/11/2023
Getting departmental alignment for marketing with Andrei Zinkevich, co-founder of Fullfunnel.io 07/11/2023
Marketing Reporting: Metrics, Analytics, and ROI Insights with Fran Langham and Liam Bartholomew 31/10/2023
Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo 24/10/2023
Responding to buyer behaviour with Amber Bogie, Sr Director Global Growth Marketing at Reachdesk 17/10/2023
Lead gen to demand gen in an enterprise org with Helen Gillbe, EMEA Demand Generation Director at Proofpoint 10/10/2023
Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro 03/10/2023
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