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Episode Synopsis "How to start a marketing program from scratch"
At a company where the marketing department is brand new? Where you're the first and only marketing person? Where's there's been no prior marketing program? This episode is for you. In this podcast, your host, Ron Marcus, interviews his esteemed colleague, fellow marketing practitioner (and wife) Galina Marcus, about what she's found successful over her years of starting multiple marketing programs from scratch.
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