If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season.In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods.We cover:How to convert Christmas shoppers fast — including urgent gift-card pushes, festive bundles, tiered discounts and the psychology behind shipping cutoff urgency.Bounce-back promos that beat traditional discounts — so December revenue fuels your January sales without destroying margin.Mystery bundles that boost dopamine + AOV — low-cost, high-fun offers like Summer Mystery Bags and Reset Boxes that convert even when motivation is low.“New Year, New Routine” quiz funnels — why early January is the BEST time to launch a personalised routine finder that nurtures customers into long-term buyers.January’s secret weapon: awareness-based UGC — cheaper CPMs, more scrolling, and the exact content styles that grow your brand while everyone else goes quiet.If you want your ecommerce store to stay profitable through the holidays and set up a strong Q1, this episode gives you the playbook.

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