Marketing Mobiles - Being relevant and engaging.

28/06/2020 19 min Temporada 1 Episodio 7

Listen "Marketing Mobiles - Being relevant and engaging."

Episode Synopsis

About the speaker - Devasish Auddy
Marketing Head, MENA (HMD - The Home of Nokia Phones)
Collaborative and highly qualified, Dev brings valued experience to every project engagement. His record of accomplishment spans multiple media channels featuring his extensive expertise in strategic marketing and international campaigns. Through a combination of researched decision making, an ability to remedy operational gaps, and a keen understanding of how people – whether employees, clients, or partners – impact operations, he offers a track record of revenue growth, brand development and recognition, and right-fit marketing initiatives that grow with organizations.

What it covers
How consumers have undergone a huge change in this Covid world
How Nokia has made sure that the innovate in marketing and stay relevant.
How it's more Omnichannel buying behavior that's driving marketing messaging.
How it's important to be less specs driven marketing and more personalized marketing
Consumers can research from anywhere and buy from anywhere.