About the speaker (https://www.linkedin.com/in/shibuthomas-businesstransformation/)
A result-oriented, strategic professional with a proven track record of navigating businesses through this volatile, uncertain, complex, and ambiguous (VUCA) world. He now leads E-commerce in VanityKart.com.

The salesperson in him was born when he sold a liquid stain remover to his school teacher in 1988. The world has seen continuous improvements and updation in technology in the last two decades through which he has evolved and upgraded his skills to keep himself ahead of the pace. He has had the opportunity to lead P&L, marketing, sales, merchandising, and product management functions in online, offline, and omnichannel retail and distribution businesses.

He specializes in reviving businesses impacted by the recession and turns them around into profitable strategic business units. He has showcased the ability to blend organizational vision with tactical considerations to achieve sustainable growth and maximize profits in challenging market environments.

If you’d like to know more about him or discuss about digital transformation, especially in the post COVID19 era, just drop in a message.

What to expect in this episode?

How to do business in a recession world
Traditional retail to organized retailing to digital? Did the fundamentals of marketing change? Has click friendliness made things more difficult in acquiring consumers
The human interaction was big in physical retail and formed a big part of customer experience. Has it made an impact in the digital world? How has the consumer experience evolved in all these years.
One big change in this digital world that makes it special is personalization using a lot of data. What impact have you seen?
Key lessons to take away

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