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Episode Synopsis
Is ROI total BS now?
Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think.
Mentions
Packy’s newsletter https://www.notboring.co/
Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202
Poptarts https://www.poptarts.com/en_US/home.html
Lucky Charms https://www.luckycharms.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think.
Mentions
Packy’s newsletter https://www.notboring.co/
Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202
Poptarts https://www.poptarts.com/en_US/home.html
Lucky Charms https://www.luckycharms.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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