How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

13/06/2023 22 min Temporada 1 Episodio 129
How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

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Episode Synopsis

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate.

Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized.

Mentions

The Hustle https://thehustle.co/ 

Midjourney https://midjourney.com/ 

AI Explained https://www.youtube.com/@ai-explained- 

Open AI API https://openai.com/blog/openai-api 

Zapier https://zapier.com/ 


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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