The Instagram Effect: How Reels and Video Turned Followers Into Paying Clients

18/09/2025 1h 1min
The Instagram Effect: How Reels and Video Turned Followers Into Paying Clients

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Episode Synopsis

Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth it. You’ll learn how she uses video to build trust before people ever walk in the door, plus how free consultations, educational content, and standout customer experience drive ongoing referrals.If you're running a service-based business and struggling to stand out online, this episode will show you what’s possible when you hit record and start showing up.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Georgia on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

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