008: Hidden Pursuit Plans

15/07/2020 19 min Episodio 8
008: Hidden Pursuit Plans

Listen "008: Hidden Pursuit Plans"

Episode Synopsis

This is the second half of my conversation with Frank Lippert, FSMPS, CPSM of GO Strategies. In this part, we talk about turning around your go/no go form and use it to guide your repositioning and capture planning. More specifically we talk about:How do to determine what your preproposal activities should be to increase your chances of winningWhat exactly to do to position your firm to winHow to coach technical staff to make meaningful connections with clientsHow to find the best information about the project you are pursuingFrank was also gracious enough to provide us with the go/no go sample templates as well as his famous coffee mug with the key five go/no go questions. Both can be found on the GO Strategies website.  Resources and links mentioned in this episode: About Frank Lippert, FSMPS, CPSM and GO StrategiesGo/No Go Form TemplatesGO Strategies Coffee MugDevelop a Go/No Go Process Self-Starter KitHow to Develop a Go/No Go Evaluation ProcessHow a No-Go Decision Can Actually Increase Your SalesA Hidden Cost of Low Hit RatesCheck out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

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