Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Por: Ari Paparo
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
351 episodios disponibles

Latest episodes of the podcast Marketecture: Get Smart. Fast.

Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders 12/01/2026
Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub 09/01/2026
Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik 06/01/2026
Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live 29/12/2025
Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and Ari 23/12/2025
PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live 22/12/2025
Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners 19/12/2025
Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live 15/12/2025
Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI 12/12/2025
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live 08/12/2025
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein 05/12/2025
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live 01/12/2025
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers 26/11/2025
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live 24/11/2025
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name 21/11/2025
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure 17/11/2025
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content 14/11/2025
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live 10/11/2025
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity 07/11/2025
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper 03/11/2025
1 2 3 ... 18 Siguiente › Última »
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA