ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Austrian Luxury Goods Study"
Episode Synopsis
For the majority of Austrians, luxury products are not an integral part of everyday life. But how strong is the longing for an exclusive lifestyle, and what significance do high-end brands hold in today's society? A representative study of 1,020 Austrians delves into these questions, exploring whether the best is just good enough—or perhaps a bit too much.
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