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Listen "Junaid Hussain on Growing Trust & Authority in Healthcare"
Episode Synopsis
Welcome to Market Movers: Building Brands and Links with Linkifi!
Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.
Key Talking Points
✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access
✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech
✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot)
✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings
✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen
✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders
✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors
✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising
Quotes from Dr. Junaid Hussain
📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.”
📢 “For clinics, Google and your bio still win—people want to know who will treat them.”
📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.”
📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”
Actionable Insights
🧭 For Health-Tech Founders
Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots.
Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront.
Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons.
Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.
🏥 For Private Clinics
Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX.
Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows.
Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops.
Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.
🧪 For Clinicians Exploring AI
Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated.
Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first.
Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.
About Dr. Junaid Hussain
Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology.
📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com
🚀 Build Your Brand with Real Links
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:
🔗 https://calendly.com/linkifi/pr
👋 Connect with your hosts:
👉 Chris Panteli on LinkedIn
👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes:
🌍 https://marketmoverspod.com
Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.
Key Talking Points
✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access
✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech
✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot)
✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings
✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen
✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders
✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors
✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising
Quotes from Dr. Junaid Hussain
📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.”
📢 “For clinics, Google and your bio still win—people want to know who will treat them.”
📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.”
📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”
Actionable Insights
🧭 For Health-Tech Founders
Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots.
Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront.
Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons.
Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.
🏥 For Private Clinics
Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX.
Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows.
Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops.
Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.
🧪 For Clinicians Exploring AI
Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated.
Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first.
Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.
About Dr. Junaid Hussain
Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology.
📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com
🚀 Build Your Brand with Real Links
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:
🔗 https://calendly.com/linkifi/pr
👋 Connect with your hosts:
👉 Chris Panteli on LinkedIn
👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes:
🌍 https://marketmoverspod.com
In God we trust