We talk about technology adoption within the manufacturing industry as if it's a magic elixir. With the right digitization effort and the right insights platform, we say that manufacturers can lower their cost, decrease design errors, speed time to market, maybe even get CO2 under control. But is that true? Or is it all too good to be true? My guest today helps manufacturers throughout Europe, the Middle East, Africa, and India through their digitization efforts and realizing the promise of Industry 4.o. Paul Haimes is the VP of EMEAI Solutions Consulting at PTC. And he's here today to talk to us about the promises of Industry 4.0 and whether or not they really are too good to be true.

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