Jude Leon And David Discuss Marketing To Fill The National Blood Supply

Managing Marketing
21/06/2022 40 min Episodio 258
Jude Leon And David Discuss Marketing To Fill The National Blood Supply

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Episode Synopsis

Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the effect of COVID on blood donation, and working in purpose and passion driven environments.

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