Management Research: Strategic Management - Environmental Analysis (PEST)

Management Research
07/04/2024 11 min Episodio 155
Management Research: Strategic Management - Environmental Analysis (PEST)

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Episode Synopsis

Welcome, dear listeners!
Today, I talk about one of the tools for the #environmental #analysis in #strategicmanagement - #pest. PEST stands for #political, #economic, #social (& #cultural), and #technological factors. Although the tool is vague and has plenty of issues (I mention those briefly), it is the best that we have for now. So, apply it wisely and learn the weaknesses before analysing the market environment!
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Best
Eugene (Yevgen)

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