In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo.After working in orthopedics and sports medicine, he combined his expertise with his passion for animals, earning his canine rehabilitation certification in 2015. In 2017, he founded TheK9PT, initially as a mobile practice to improve access to canine rehabilitation. By 2020, the business expanded into a hybrid model with in-home and in-clinic sessions in Irving Park, Chicago.A leader in the field, Dr. Francisco mentors other canine therapists, teaches at the Canine Rehabilitation Institute and serves as President of the APTA’s Animal Physical Therapy Special Interest Group.Topics covered in this episode: Francisco’s transition from human physical therapy to canine rehabilitationOvercoming challenges in client acquisition and pricing servicesBalancing direct-to-consumer marketing with veterinary referralsLeveraging Google and the 7% rule for lead generationBuilding and scaling a mobile and clinic-based businessTracking metrics, differentiation, and networking for successFrancisco's journey into canine rehabLinks and Resources: Visit the K9PT Academy website to learn moreVisit TheK9PT websiteFind TheK9PT on FacebookFind TheK9PT on InstagramFind TheK9PT on YouTubeMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

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