Making Money Minute with Ron Hiebert - elling Is Hard To Do

People are not very good at buying stocks, but they are even worse at selling - and that includes the pros. A study between 2000 and 2016, looked at 4.4 million trades done by professional asset managers. They specifically focused on the sell side of these transactions. Whenever the professional manager would sell a security in the portfolio, a computer would hypothetically select a random, different, security and sell it. Astonishingly, the computers random selections, outperformed the sales of professional managers by quite a margin. Buying is hard. Selling is even harder.

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