Have you ever wondered how a simple office toy evolved into a toy phenomenon? In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persistence, and passion. He discusses the importance of staying connected to your audience, maintaining product quality, and the critical lessons learned in balancing growth and focus. Learn about the unique steps of toy design, the challenges of innovation, and what it really takes to succeed in the competitive toy industry. Aaron’s insights offer a behind-the-scenes look at toy development that every aspiring creator and toy enthusiast will love. From inspiration to production, this is an episode you don’t want to miss!Listen For These Important Moments00:36 Aaron's Journey: From Silicon Valley to Putty Innovator02:35 The Slime Craze and Establishing a Permanent Footprint04:02 Developing Thinking Putty for Adults05:13 The Accidental Discovery of Putty07:24 The First Steps to Entrepreneurship09:27 Scaling Up: From Office Pool to Retail Success15:51 The Importance of Focus and Specialization19:41 Sustainability and Local Manufacturing25:01 Navigating the Slime Craze30:48 Quality and Consistency35:19 Innovations and Future TrendsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<

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