#103: What You Need to Do Today To Protect Your Toy Brand From Counterfeits

08/12/2021 35 min Temporada 2 Episodio 103
#103: What You Need to Do Today To Protect Your Toy Brand From Counterfeits

Listen "#103: What You Need to Do Today To Protect Your Toy Brand From Counterfeits"

Episode Synopsis

Are you sure that toy you got is the real deal? The holiday shopping season brings lots of people to look  for the trendy “it” toy their kids are begging for, as well as fun games and collectibles for adults. However, counterfeit toys are on the rise. Counterfeit toys are a multi-billion dollar industry. Some people who purchase counterfeit toys do so purposely to save money, but others just see a good deal and assume it is the real thing.Luckily, there are all sorts of things you can do to protect your intellectual property if you’re a toy inventor. There are also ways you can avoid buying fake toys, which could be dangerous, especially when it comes to baby toys. Listen to today’s podcast episode to find out how you can spot a counterfeit and how you can protect your toy ideas from counterfeiting. With online shopping growing during the COVID-19 pandemic, this is an issue that is not going away any time soon!EPISODE CLIFF NOTES: Find out why some people buy counterfeit toys instead of the real thingLearn the most common toy categories for counterfeitsLearn how counterfeiters sneak into online marketplacesFind out how fake toy sellers make websites that can fool consumersLearn why fake toys can be dangerous for kidsFind out how having counterfeits can negatively affect your brandLearn what to do if you see a counterfeit of your intellectual property on the marketHow much the value of a collectible lego set dropped when counterfeits appeared on the marketWhere to register your products to have the best chance at legal success in case of counterfeitsTips for how to make your products and packaging so unique it can’t be copiedHow to spot a counterfeit while shopping online and in storesWhere you can report counterfeit toys to the governmentHow to get fake toy sellers to stop using your online mediaMENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/103Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<

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