3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns

Making Data Matter
05/06/2024 44 min Episodio 3
3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns

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Episode Synopsis

In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.We discuss:Why marketing matters for nonprofitsHow do you make data-driven decisions about marketing?What are some fundamental marketing best practices for nonprofits?How do you decide which metrics to track in your marketing campaigns?and more.Josh Burns | LinkedInSpark Collective

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