If you have ever endeavored to reach out and connect with people, you have probably come across advice like "know your audience." Although there are many ways to approach that advice, one of the most powerful approaches to get an insider perspective on your audience is immersion. My guest Vyjayanthi Vadrevu has been practicing immersion and connecting with audiences most of her life as a dancer, anthropologist, writer and actress.  In this episode Vyjayanthi and I discuss her journey into classical Indian dance, business anthropology, and acting. Our conversation includes the benefits of studying and applying anthropology in the business world, the value of conducting immersive practices like in-depth interviews, ethnography, and deep listening in business research, how immersion and walking in someone else's shoes can be the secret sauce to understanding how to make your business secret sauce, the perils of overthinking and how to overcome it, authenticity, and lessons learned from the rich world of classical Indian dance and acting.     ABOUT OUR GUEST  Vyjayanthi Vadrevu is an actress, writer, and dancer based in Los Angeles. She is the founding anthropologist and strategist of Rasa.nyc  where she leads research on projects ranging from social impact design to corporate technology innovation. Vyjayanthi is trained in several genres of classical Indian dance including Bharatantyam, Kathak, and Odissi, and uses movement and choreography to connect to the deepest parts of the human experience.  Instagram: @vyjayanthi_vadrevu    ABOUT MAKING BUSINESS ART  Making Business Art is a podcast for curious people where we draw lessons and inspiration from creative leaders, entrepreneurs, artists, designers, and scientists about making a beautiful business and life. We have conversations about how to create a powerful connection with the people we serve while making our craft an engine for personal growth.   This podcast is the creation of and hosted by me, Ezequiel Williams. I am an entrepreneur, innovation strategist, facilitator, and business designer. I help leaders and teams see their challenges differently and find ways to deliver value that are more desirable and satisfying for the people they serve. I am very curious and love to learn about how things work, what makes people tick, and how to create more joy in the world.  Instagram: @MakingBusinessArt

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