Sustainable practices validated by research are the core of Canada's Verified Beef Production Plus Program

MAKE Podcast
14/09/2020 18 min
Sustainable practices validated by research are the core of Canada's Verified Beef Production Plus Program

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Episode Synopsis

The Verified Beef Production Plus Program - VBP+ for short - is a voluntary, industry-led, market driven initiative. VBP+ validates sustainable beef production practices that are based on research findings from across the country, including the U of M. In this podcast, Betty Green, Manitoba's VBP+ coordinator, describes the program and shares her own personal story as a Manitoba farmer. 
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