Today's episode peels back the curtain on a pivotal moment in one of my launches. While the launch was overall successful, I made one small tweak that altered its course significantly. I'm here to share that not all experiments lead to success, but every "failure" is a treasure trove of insights. Join me as I dive into the nuances of launching, from the importance of direct communication to the insights gained from our launch experiments.If you're curious about the behind-the-scenes of launch strategies, the power of genuine conversation before rolling out an offer, and how fine-tuning your approach can attract the perfect cohort for your program, this episode is for you. Top of FormHere are the highlights:(4:21) Marketing strategies for a business coach. (7:34) Webinar optimisation and lead generation. (11:55) Validating an offer through webinar conversion rates. (15:06) Launching a business with data-driven decisions. To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

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