Sara Scioneaux is the founder of Florence Creative, a marketing agency known for its innovative approach to branding for startups. In this episode, Sara dives deep into the essentials of building a brand from scratch, emphasizing the importance of understanding your target audience and maintaining consistency. She shares insights on how startups can define their mission, vision, and values to create a solid foundation for their brand.

We also explore practical steps for branding, the significance of market research, and how to pivot while staying true to your core principles. Sara’s expertise shines through as she discusses the nuances of creating a brand identity that resonates with the audience and stands out in a crowded market. Tune in for invaluable advice on navigating the complexities of startup branding and making informed decisions that will shape the future of your business.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

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