Ashleigh Scott, founder of The Facialist, shares her journey of starting and growing her holistic facial salon and skincare business. She discusses the challenges of finding and retaining good staff, managing cash flow, and balancing work and family life. Ashley emphasises the importance of having a strong vision and staying true to it, as well as the significance of branding and creating a luxurious experience for customers. Keywords: skincare, business, branding, holistic, salon, staff, cash flow, balance, vision, social media, trend Takeaways: Having a strong vision and staying true to it is crucial for business success. Branding is important and includes elements such as tone of voice, colours, packaging, and photography. Skincare is currently a major trend, with people prioritizing it over makeup. Investing in good staff, managing cash flow, and constantly learning are key challenges in business. Creating a luxurious experience for customers can set a business apart in a competitive industry. Expanding product lines and reaching new markets are important goals for business growth. https://www.makeithappen.org.nz/ https://thefacialist.co.nz/ See omnystudio.com/listener for privacy information.

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