In this episode, Iyia discusses the misconception that entrepreneurs need to reinvent the wheel to succeed. She emphasizes that many successful entrepreneurs have built their businesses by pursuing existing opportunities and products. Takeaways Leveraging existing products or services and adding a unique spin can differentiate your business from competitors. Being original without reinventing the wheel can involve identifying underserved markets, offering customization, emphasizing brand story and community, and staying ahead of trends. Time and cost efficiency, reduced risk, and learning from others' mistakes are advantages of sticking to existing frameworks. Innovation can still be pursued by enhancing existing solutions and adding value within specific areas. Keywords entrepreneurship, business, innovation, existing ideas, differentiation, market trends, customization, brand story, community, Make It Happen Start Your Business Today: Link to Make It Happen MasterclassSee omnystudio.com/listener for privacy information.

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