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Listen "Unlimit Your Brand: Nadia Ivanova on Fintech Creativity"
Episode Synopsis
In this episode of Made in Cyprus, we dive into the fast-evolving world of branding and marketing with Nadezhda Ivanova, Chief Communication Officer at Unlimit and co-leader of Tech Island. Nadia shares the story behind Unlimit’s bold rebranding journey, transitioning from CardPay to a global fintech powerhouse with a neon green identity and a mission to stay "ready for tomorrow."
We explore the critical role of creativity and differentiation in today’s saturated markets, the challenges of scaling a global brand across diverse regions, and how to balance constant evolution with a core brand philosophy. Nadia also reveals her approach to navigating fear during a rebrand, managing complex operations, and why authentic storytelling is at the heart of successful brands.
Tune in for a masterclass in branding and marketing for the fintech world, packed with insights on leadership, creativity, and adapting to rapid change.
Brought to you by Factory 39.
We explore the critical role of creativity and differentiation in today’s saturated markets, the challenges of scaling a global brand across diverse regions, and how to balance constant evolution with a core brand philosophy. Nadia also reveals her approach to navigating fear during a rebrand, managing complex operations, and why authentic storytelling is at the heart of successful brands.
Tune in for a masterclass in branding and marketing for the fintech world, packed with insights on leadership, creativity, and adapting to rapid change.
Brought to you by Factory 39.
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