ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "When Art Becomes Strategy & Motherhood Becomes a Mission with Creative Brand Photographer Abby Springmann"
Episode Synopsis
In this inspiring episode of the Made for More Momcast, host Shannon Marie Bennett sits down with Abby Springmann, a brand photographer, educator, and mom who turned her creative passion into a mission-driven business built on freedom, strategy, and family.
Abby shares the heartfelt evolution of her photography journey, from documenting weddings filled with emotion to directing intentional brand stories that help entrepreneurs visually communicate their message. She opens up about how she discovered photography by accident in a college darkroom, fell in love with the process, and eventually built a thriving business that lets her merge art with marketing.
But the story doesn’t stop there. Abby gets real about motherhood, boundaries, and redefining success after eight and a half years of infertility — a season that taught her what truly matters. With grace and gratitude, she reveals how waiting shaped her heart, her home, and her work, leading her to value both creative freedom and family flexibility.
You’ll hear how Abby transitioned from nights and weekends shooting weddings to weekday work that allows her to homeschool with her husband, and still pursue her passion full-time. She shares how she and her husband built a life rooted in freedom, faith, and intentional boundaries—learning that being a good mom and a successful entrepreneur aren’t competing goals, they’re complementary callings.
Abby also dives into:
✨ The key differences between wedding photography and brand photography (and why one is emotional while the other is strategic)
✨ How to translate intangible ideas into powerful, tangible visuals for marketing
✨ The freedom that comes with creating your own schedule and defining success on your own terms
✨ Why she believes creativity isn’t just about beauty — it’s about purpose
✨ What it means to “be where your feet are” as both a mom and business owner
Whether you’re a creative entrepreneur, photographer, or mom balancing business and family, this episode will leave you inspired to design a life that reflects your values — not just your workload. Abby’s story is a reminder that you don’t have to choose between passion and presence, or between running a business and raising your kids. You can do both — beautifully.
About Abby Springmann:
Abby is a creative brand photographer, podcast host of The Artisan CEO, and educator for photographers who want to blend artistry with business strategy. She’s passionate about helping entrepreneurs tell their stories visually while keeping faith and family at the center of it all.
Find her on Instagram @abbygracephoto
.
Abby shares the heartfelt evolution of her photography journey, from documenting weddings filled with emotion to directing intentional brand stories that help entrepreneurs visually communicate their message. She opens up about how she discovered photography by accident in a college darkroom, fell in love with the process, and eventually built a thriving business that lets her merge art with marketing.
But the story doesn’t stop there. Abby gets real about motherhood, boundaries, and redefining success after eight and a half years of infertility — a season that taught her what truly matters. With grace and gratitude, she reveals how waiting shaped her heart, her home, and her work, leading her to value both creative freedom and family flexibility.
You’ll hear how Abby transitioned from nights and weekends shooting weddings to weekday work that allows her to homeschool with her husband, and still pursue her passion full-time. She shares how she and her husband built a life rooted in freedom, faith, and intentional boundaries—learning that being a good mom and a successful entrepreneur aren’t competing goals, they’re complementary callings.
Abby also dives into:
✨ The key differences between wedding photography and brand photography (and why one is emotional while the other is strategic)
✨ How to translate intangible ideas into powerful, tangible visuals for marketing
✨ The freedom that comes with creating your own schedule and defining success on your own terms
✨ Why she believes creativity isn’t just about beauty — it’s about purpose
✨ What it means to “be where your feet are” as both a mom and business owner
Whether you’re a creative entrepreneur, photographer, or mom balancing business and family, this episode will leave you inspired to design a life that reflects your values — not just your workload. Abby’s story is a reminder that you don’t have to choose between passion and presence, or between running a business and raising your kids. You can do both — beautifully.
About Abby Springmann:
Abby is a creative brand photographer, podcast host of The Artisan CEO, and educator for photographers who want to blend artistry with business strategy. She’s passionate about helping entrepreneurs tell their stories visually while keeping faith and family at the center of it all.
Find her on Instagram @abbygracephoto
.
In God we trust