In our final podcast of 2020, we're joined by Felicity Burch, Director of Innovation and Digital at the CBI and James McCann, Senior Economist at ASI. What does the future hold for business? How important is innovation and why does research matter for economists and investors alike?In part 1, we consider why innovation matters for business, the "silver-lining" effect that Covid has had in incentivising firms to innovate, and the challenge companies face to keep up the momentum as the world returns to something closer to ‘normal’ in 2021.In part 2, we discuss why innovation is a key factor for the macroeconomic outlook and how research can allow investors to identify the winners and losers of digital innovation.

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