In this episode, we sit down with Steve Arters, Partner Vice President of Marketing at Renu Robotics, a company at the forefront of automating operations and maintenance in the solar industry. Renu Robotics specializes in the development of all-electric autonomous vehicles tailored for vegetation management.Throughout our engaging discussion, Steve imparts valuable insights derived from his illustrious background as a writer and editor, recounting his initial foray into the realm of marketing in Dallas before eventually relocating to San Antonio. He shares how his marketing expertise seamlessly transitioned into the realm of robotics, embarking on an extraordinary journey that continues to unfold.Join us on this exploration of Renu Robotics, as we delve into the remarkable strides they are making in shaping the future of Vegetation Management.Time Stamps00:00 Machine Minds Show01:20 Steve’s background5:20 Vegetation Management is critical6:30 Showing the Future through marketing9:45 Marketing Excellence Award12:55 Renu Robotics’s Journey 16:25 What Inspired Renu Robotics’s Focus?18:20 How Big are These Operations?19:20 Success Stories 22:20 Reasons to Have Vegetation Management Systems24:50 Trends of the Robotics Industry29:10 Other Mowing Markets32:00 Challenges and Regulations35:00 Advice to InnovatorsRenu Roboticshttps://renurobotics.com/Steve Artershttps://www.linkedin.com/in/stevearters/Machine Minds:Apple Podcast:https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/1apGh7x...Google Podcast:https://podcasts.google.com/feed/aHR0...Youtube:   https://youtube.com/@machinemindsshowLet’s connect on social media:IG: https://www.instagram.com/machinemindsshow/LinkedIn: https://www.linkedin.com/in/gregtoroosian/

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