Episode 35: Frédérique Picard talks to Olivier Guyot about ‘Building Timeless Brands’ FR

22/03/2021 40 min
Episode 35: Frédérique Picard talks to Olivier Guyot about ‘Building Timeless Brands’ FR

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Episode Synopsis

Our latest guest is Frédérique Picard, President of the Maison Carel and ex-General Manager of Annick Goutal. Join along with our host, Olivier Guyot, Redacteur en Chef France at Fashion Network, as Frédérique talks about her professional journey in different sectors of luxury and understanding different types of consumers. Learn more about the importance of building an emotional connection with consumers, while maintaining a timeless brand as well as the impact of Chinese consumers and her vision for Maison Carel.

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