Thierry and Adrien welcome Rolf Sorg, Founder and CEO at PM International, to the show. An entrepreneur running a multi-billion dollar revenue business across the globe, Rolf discusses the genesis of his direct sales company in the early 90's after dropping out of university in Germany. He then explains why nutritional supplement products, PM International's flagship product suite, were less popular more than 20 years ago, and how the market pivoted towards a healthier lifestyle, especially during the pandemic. They further dive into the international success that Rolf's business has achieved thanks to the Luxembourg ecosystem. Finally, Rolf extensively enumerates the benefits of choosing the Grand Duchy for personal and, of course, professional reasons.

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