Adrien welcomes Fernand Ernster, CEO at Librairie Ernster, to the show. A very acute entrepreneur running an established bookstore brand in Luxembourg, Fernand walks Adrien through the family business history and how it's grown over generations for more than 100 years. Adrien then enquires about the secret ingredients for a brick and mortar bookseller to stay competitive at times when digital marketplaces, such as Amazon, gain a bigger market share in the bookselling business. Before talking about the importance of language diversity in a multilingual country like Luxembourg, Fernand discusses the concept of anchor stores and how businesses like his have turned into an essential frequency bringer in shopping malls. As a key representative of the local economy, Fernand finally provides his views on how he would change Luxembourg if he was given the opportunity to do so.

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