In this episode, I welome Michael Parry, co-founder of Frank Modern Estate Agents in Peterborough. Michael shares his extensive experience in the industry, from starting out at Blundell's and Foxton's to eventually launching his own successful agency.Michael provides valuable insights on effective prospecting and lead generation strategies, the importance of building strong relationships with local partners like solicitors, and the key role of training and mentorship in developing top talent. He also discusses the challenges of recruiting and how he has adapted his approach.Additionally, Michael offers recommendations on must-read books and podcasts, as well as the benefits of having a business coach to provide an outside perspective. This conversation is packed with practical tips and wisdom that any agent can apply to grow their business

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