Is sales an art or a science? In this episode of Lunch Money with Scott & Edan, we dive deep into this age-old debate and explore how enterprise sales professionals can find the perfect balance between emotional intelligence, human connection, and data-driven strategies. Starting at 20:14, we challenge the stereotypes of the Don Draper-era sales rep and discuss how technology, AI, and predictive analytics have transformed the modern sales process.
Topics covered include:

The evolution of sales from intuition to data science
How COVID reshaped the relationship-based sales model
Balancing emotional intelligence with CRM tools and sales methodologies
Why strategic, empathetic, and data-driven approaches win in enterprise software sales
The role of AI in redefining the sales "numbers game"

If you're an enterprise sales leader, executive, or anyone looking to close high-value deals in today's competitive landscape, this conversation is packed with actionable insights. Learn how to leverage both the art and science of sales to stay ahead in the ever-evolving world of B2B SaaS and enterprise software sales.
Don't forget to like, subscribe, and hit the bell for more content tailored to sales pros who love making money. Let us know your thoughts: Is sales more art or science in 2024?

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