NCI: What are the Big Consumer Trends to Stay on Top Of with Biota Macdonald, Mintel

22/01/2024 1h 16min Episodio 13
NCI: What are the Big Consumer Trends to Stay on Top Of with Biota Macdonald, Mintel

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Episode Synopsis

00:00 Introduction and Welcome00:28 Guest Introduction and Background00:42 Discussion on Consumer Trends and Investment Success03:13 Exploring Generational Observations04:08 Impact of Parenthood Trends on Investments05:40 The Great Wealth Transfer and Crypto Ownership07:08 Exploring Spending Trends and Luxury14:51 The Role of Social Media in Consumer Trends25:10 The Paradox of Younger Generations and Fast Fashion29:18 Innovative Marketing Strategies in Financial Services31:51 The Power of TikTok in Market Research37:07 The Role of Artificial Intelligence in Personalization and Marketing38:01 The Power of Generative AI in Understanding Customer Behavior39:26 The Future of Marketing: Hyper-Personalization and Contextual Marketing41:23 The Paradox of Data Privacy and Sharing in the Digital Age44:23 The Rise of Subscription Models in Financial Services49:32 Exploring the Shift in Consumer Trends and Values52:23 The Impact of Institutional Trust on Consumer Behavior01:02:03 The Role of Brands in Filling the Void Left by Institutions01:04:39 The Shift in Sports Fandom and Branding
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