Lex and Greg talk through their favorite Netflix small-budget Black films. Lex dives into the Business of Fashion article “Rethinking Luxury’s Relationship with Black Consumers”. They talk through the idea that members of the Black community often validate themselves through the proximity to luxury. They share their personal developmental experiences and how they influenced their personal image. How brands market directly to the Black community to pull away precious dollars and the forging of the habits in the culture. Greg shares points from the Princeton article “How Blacks Use Consumption to Shape their Collective Identity”. Lex and Greg share their views on defining your own version of authentic luxury.
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Things We Love Links
https://www.businessoffashion.com/articles/luxury/rethinking-luxurys-relationship-with-black-consumers/
https://scholar.harvard.edu/files/lamont/files/how_blacks_use_consumption.pdf
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