Scott Monty: The Moves That Helped Change Ford Motor Company's Image

Louder Than Words with John Bonini
24/08/2016 46 min Episodio 37
Scott Monty: The Moves That Helped Change Ford Motor Company's Image

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Episode Synopsis


Scott Monty, former head of social media at Ford Motor Company, talks about his decision to join Ford in 2008 and the specifics of what went into the social and branding strategies that helped turn the company’s image around.

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