The LERMA/ podcast, Loud and Clear, hosted by Francisco Cardenas, features an insightful discussion with Paco Conde, the new Chief Creative Officer at LERMA/. He discusses his global experience, from his beginnings in Madrid to his tenure in London, Brazil, and Los Angeles, and the unique cultural insights he has gained along the way. Paco emphasizes the importance of truth in ideas and the universal connection that creates meaningful work. Paco's creative philosophy centers on combining human ingenuity with technological advancements, notably AI, to expand creative capabilities while maintaining authenticity and emotional resonance. He stresses the need for brands to build strong platforms and maintain consistency across various channels, using creativity not just to solve business problems but to enhance people's lives and create positive societal impact. Paco is enthusiastic about harnessing Lerma's independent spirit to push boundaries and elevate both the agency and Dallas as a creative hub.Book reference: The Creative Act: A Way of Being by Rick RubinPaco's Work.Cadbury's Gorilla 🦍 AdGuest: Paco Conde, Chief Creative Officer at LERMA/ ⁠Producer:⁠⁠⁠⁠ ⁠Victor Cornejo Tell Me More Studios⁠ & Pranav Kumar at LERMA/Host: ⁠Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/⁠

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