The Big 12 Conference's decision to not extend an invitation to Memphis, despite their persistent efforts, was a strategic move that ultimately benefits both the league as a whole and its existing members, particularly Iowa State. While expansion often brings new markets, this particular rejection underscored a commitment to quality over quantity, solidifying the conference's post-realignment identity.For the Big 12, declining Memphis helped avoid potential dilution of its competitive and financial strength. The current configuration, strengthened by recent additions like UCF, BYU, Cincinnati, and Houston, has established a clear, geographically cohesive, and competitively robust footprint. Adding Memphis, a program without a consistent Power Five pedigree, could have introduced an element of instability or, at the very least, a less lucrative media rights partner, potentially diminishing the per-school revenue share. The Big 12 prioritized maintaining its strong, unified front, ensuring that its existing members continue to thrive without unnecessary compromises.For Iowa State, this decision is particularly advantageous. A strong, stable Big 12 means continued access to high-profile competitive matchups, which are crucial for recruiting and maintaining fan engagement. The financial health of the conference directly impacts Iowa State's athletic budget, allowing for investments in facilities, coaching, and student-athlete welfare. By not adding a program that might have been perceived as a step down in overall conference strength, the Big 12 signals its commitment to its current members' long-term prosperity. This stability allows Iowa State to focus on its competitive goals within a secure and increasingly formidable league. Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at www.monarchmoney.com/lockedoncollege for 50% off your first year.FanDuelRight now, new customers can get ONE HUNDRED FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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