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Listen "384: Fast-Track Your Digital Marketing The Data - Driven Way"
Episode Synopsis
In this episode of LMScast, Chris Badgett is joined by Julian Juenemann from Measure School (https://measureschool.com/). Through his website, Julian develops and offers Google Analytics training courses.
Google Analytics was first released as a free enterprise tool for users to track the effectiveness of their ad campaigns. Due to the difficulty of development, it became outdated and is now being replaced by GA 4.0. Google Analytics is a great tool to identify where your users are coming from and what they are doing on your website. But Google Tag Manager enhances your data by adding trackers on your actions and outbound communication and gives you more refined results on analytics.
Subscribe to Measure School’s amazing youtube channel and also check out "Measure Master," their program for marketers who want to take data tracking to an advanced level.
Google Analytics was first released as a free enterprise tool for users to track the effectiveness of their ad campaigns. Due to the difficulty of development, it became outdated and is now being replaced by GA 4.0. Google Analytics is a great tool to identify where your users are coming from and what they are doing on your website. But Google Tag Manager enhances your data by adding trackers on your actions and outbound communication and gives you more refined results on analytics.
Subscribe to Measure School’s amazing youtube channel and also check out "Measure Master," their program for marketers who want to take data tracking to an advanced level.
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