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Listen "267: Podcasting to Accelerate Sales for Course Creators with Craig Hewitt from Castos"
Episode Synopsis
We are joined by Craig Hweitt from Castos in this episode of LMScast. Castos is a podcasting platform, and Craig shares what he has learned about how podcasts can help online businesses with content marketing and what it takes to have a great podcast setup if you’re just starting out trying to grow your audience.
Chris notes that one of the most common ways people find out about LifterLMS is through the LMScast podcast Chris hosts or by Chris appearing on other people’s podcasts. It is a great form of marketing and relationship building, so as a course creator if you’re comfortable creating the content for a podcast, it can often be a great thing to do.
Many course creators and people who do business online start a podcast aiming to get about 10 million downloads per episode or some huge number like entrepreneurs such as Tim Ferris have for their shows. Craig speaks to how if you even have 50 downloads per episode you have 50 people tuning into what you have to say every week, and that is something rare, especially if you’re targeting a niche market with your program.
Craig talks about how the big place he sees people get stuck when creating a podcast is when they look at all of the tech and systems of the people who have been doing podcasting for a long time, and they think it is too big of a mountain to climb. Getting over the hurdle of getting started and starting to produce content only requires good audio that you can get from even an $80 microphone, or apple headphones do a fine job as well, if you’re just getting started.
You can find Craig Hewitt at Castos.com, and they have a blog there at Castos.com/Blog that has all sorts of resources for helping new and experienced podcasters. They also have a special deal for LMScast listeners. If you use the code LifterLMS50 when upgrading to one of their paid plans, you can get 50% off your first three months subscription. Thanks for joining us!
Chris notes that one of the most common ways people find out about LifterLMS is through the LMScast podcast Chris hosts or by Chris appearing on other people’s podcasts. It is a great form of marketing and relationship building, so as a course creator if you’re comfortable creating the content for a podcast, it can often be a great thing to do.
Many course creators and people who do business online start a podcast aiming to get about 10 million downloads per episode or some huge number like entrepreneurs such as Tim Ferris have for their shows. Craig speaks to how if you even have 50 downloads per episode you have 50 people tuning into what you have to say every week, and that is something rare, especially if you’re targeting a niche market with your program.
Craig talks about how the big place he sees people get stuck when creating a podcast is when they look at all of the tech and systems of the people who have been doing podcasting for a long time, and they think it is too big of a mountain to climb. Getting over the hurdle of getting started and starting to produce content only requires good audio that you can get from even an $80 microphone, or apple headphones do a fine job as well, if you’re just getting started.
You can find Craig Hewitt at Castos.com, and they have a blog there at Castos.com/Blog that has all sorts of resources for helping new and experienced podcasters. They also have a special deal for LMScast listeners. If you use the code LifterLMS50 when upgrading to one of their paid plans, you can get 50% off your first three months subscription. Thanks for joining us!
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