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Listen "217: How to Create Course Content that People Will Buy & Get Results From with the Course Whisperer"
Episode Synopsis
The course whisperer Cindy Nicholson joins us on this episode of LMScast with Chris Badgett of LifterLMS to discuss best practices and tips for creating course content that people will buy and get results from. Cindy and Chris dive into all aspects of course building, from laying out your curriculum to targeting your students with a solid marketing plan.
The behavior change course is one of the most popular and most effective courses if done correctly. Cindy gives some tips on how you can make engaging content that gets your students results. Chris and Cindy talk about some of the most common mistakes course builders make and how you can avoid them.
Understanding the difference between a consumer and a learner is important for teaching online. Consumers are typically looking for entertainment or interesting information, where learners tend to have a specific goal they are trying to achieve. With that in mind you can formulate your content to have call to actions and exercises that can help your students to use what they have learned.
The single biggest mistake Cindy sees with course creation in general is that teachers give their students a large amount of information without much direction on what to do or how to apply the content to produce relevant results. We refer to that as the resource course, and it can have a lot of cool information. But most students are looking to achieve a result when they purchase a course, so it is important to focus on delivering that result.
Occasionally course creators will start out with a suite of courses where they are offering 3-10 courses on their site when they first start selling. This strategy can work, but it is harder to pull off. We recommend that you start out with one flagship course and improve that over time until the point where there is a need for a second course.
To learn more about Cindy Nicholson be sure to head to TheCourseWhisperer.co
The behavior change course is one of the most popular and most effective courses if done correctly. Cindy gives some tips on how you can make engaging content that gets your students results. Chris and Cindy talk about some of the most common mistakes course builders make and how you can avoid them.
Understanding the difference between a consumer and a learner is important for teaching online. Consumers are typically looking for entertainment or interesting information, where learners tend to have a specific goal they are trying to achieve. With that in mind you can formulate your content to have call to actions and exercises that can help your students to use what they have learned.
The single biggest mistake Cindy sees with course creation in general is that teachers give their students a large amount of information without much direction on what to do or how to apply the content to produce relevant results. We refer to that as the resource course, and it can have a lot of cool information. But most students are looking to achieve a result when they purchase a course, so it is important to focus on delivering that result.
Occasionally course creators will start out with a suite of courses where they are offering 3-10 courses on their site when they first start selling. This strategy can work, but it is harder to pull off. We recommend that you start out with one flagship course and improve that over time until the point where there is a need for a second course.
To learn more about Cindy Nicholson be sure to head to TheCourseWhisperer.co
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