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Listen "186: Don't Be A Marketing Scumbag! Conversational Copywriting for Course Creators with Nick Usborne"
Episode Synopsis
Conversational copywriting expert Nick Usborne joins Chris Badgett of LifterLMS in this episode of LMScast to discuss the power behind copywriting. Nick and Chris talk about the purpose of copy and how you can use it to optimize the way you communicate the value of your product to buyers.
People are constantly bombarded by salesmen. And when people realize they’re being sold to they tend to put up their defenses, and it becomes almost a fight between the salesman and the buyer. Nick offers an alternative approach where you sell in a conversational manner.
If you are inquisitive with your customers and really focus on what their needs are, then you will end up building more rapport with them and selling more of your product or service. Even if the buyer doesn’t purchase from you today, they will remember you and probably buy in the future or recommend your products to others.
By engaging your customers you get them to sell to themselves. When you are not constantly trying to trick your customers into buying and slugging them with extra bonuses, you can establish a real relationship with your customers.
Social media has changed copywriting in a major way. Previously the easiest way to reach consumers was through TV ads, but with social media there are many more outlets you can use to reach consumers and connect with your audience. Social media also opens up the conversation between the sellers and the buyers in the form of product reviews and online communities.
Nick shares several tips in this episode on how to optimize how you write copy by talking about the core fundamentals of copywriting. To learn more about Nick Usborne you can head to NickUsborne.com and ConversationalCopywriting.com to find out about the online courses he offers on copywriting.
People are constantly bombarded by salesmen. And when people realize they’re being sold to they tend to put up their defenses, and it becomes almost a fight between the salesman and the buyer. Nick offers an alternative approach where you sell in a conversational manner.
If you are inquisitive with your customers and really focus on what their needs are, then you will end up building more rapport with them and selling more of your product or service. Even if the buyer doesn’t purchase from you today, they will remember you and probably buy in the future or recommend your products to others.
By engaging your customers you get them to sell to themselves. When you are not constantly trying to trick your customers into buying and slugging them with extra bonuses, you can establish a real relationship with your customers.
Social media has changed copywriting in a major way. Previously the easiest way to reach consumers was through TV ads, but with social media there are many more outlets you can use to reach consumers and connect with your audience. Social media also opens up the conversation between the sellers and the buyers in the form of product reviews and online communities.
Nick shares several tips in this episode on how to optimize how you write copy by talking about the core fundamentals of copywriting. To learn more about Nick Usborne you can head to NickUsborne.com and ConversationalCopywriting.com to find out about the online courses he offers on copywriting.
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