134: Design Versus Functionality with User Experience Designer Nate Wright from Theme of the Crop

24/05/2017 41 min
134: Design Versus Functionality with User Experience Designer Nate Wright from Theme of the Crop

Listen "134: Design Versus Functionality with User Experience Designer Nate Wright from Theme of the Crop"

Episode Synopsis

Nate Wright from Theme of the Crop joins us in this episode of LMScast with Chris Badgett of LifterLMS. They discuss the difference between design and functionality of your website. Chris and Nate also dive into how you can market better online by creating a website that is easy to use and takes advantage of SEO value.

Theme of the Crop is a plugin and theme delivery company that provides high quality and compatible themes and plugins for restaurant websites. Nate started working on the business in late 2013 and has built it up to what it is today. The themes and plugins solve specific problems restaurants might face.

Using your website to give discounts, coupons, and other things like that can also help with analytics. Chris and Nate discuss the current opportunity for connecting local businesses to the online world.

The styles websites have can be good or bad for whatever purpose they are trying to serve. It is important to not get too caught up in things like animations and slideshows. It is better to focus more on functionality and putting yourself in the mindset of the customer to provide the best experience.

Hiring developers and other employees to work on your product can be hard at times, too, because you may not know what to look for in them. Chris and Nate discuss that and give you some tips on characteristics to look for in developers.

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