Evaluating and Enhancing Client Value

LMA Podcast
28/12/2017 30 min
Evaluating and Enhancing Client Value

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Episode Synopsis

Episode: 24

Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.

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