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Listen "Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration"
Episode Synopsis
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.
Speakers:
Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP
Dave Southern, Director of Marketing Communications, Mayer Brown LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Speakers:
Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP
Dave Southern, Director of Marketing Communications, Mayer Brown LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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