While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork for a dynamite 2025. Even small gestures can go a long way during the holiday season for all marketers, including B2B.And next week we have a fan-favorite guest: Chelsea Clement!Tell us what you think!

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