In this episode, I share insights into the debate of audio vs. video podcasts for coaches, consultants, and experts. I cover the challenges of video, including higher costs and complexity, but also the unmatched benefits like repurposing content, building authority, and reaching a larger audience through platforms like YouTube, Instagram, and TikTok.

If you're torn between audio and video for your next podcast, this video will help you decide!

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Chapters
00:00 - Introduction: Why Start a Podcast?
00:24 - The Case Against Video Podcasts
00:29 - Reason 1: High Costs of Video Production
01:21 - Reason 2: Audio's Flexibility and Accessibility
01:50 - Reason 3: Authenticity in Audio
02:57 - Reason 4: The Complexity of Video
03:33 - The Case for Video Podcasts
03:42 - Reason 1: Expanding Your Reach
04:14 - Reason 2: Building Authority with Video
04:47 - Reason 3: Meeting Clients on YouTube
05:27 - Conclusion: The Value of Video and Audio

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